# identity.md

## Organization Overview
- **Company Name:** Etta + Billie
- **Mission:** To elevate self-care routines with purpose-driven natural bodycare, offering nourishing botanical products, and contributing 1% of profits to end hunger.
- **Company Structure and Legal Entity:** A woman-owned business recognized as a CA Certified Green Business.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.
- **Relevant Links:** [About Etta + Billie](https://ettaandbillie.com/pages/about)

## Leadership & Team
- **Key Leadership Profiles and Roles:** As a woman-owned business, leadership is guided by its founder. Specific profiles and roles are forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to sustainability, social responsibility, and crafting natural bodycare products. Values include environmental stewardship (CA Certified Green Business), community support (1% Profits to End Hunger), and the empowerment of women in business.
- **Relevant Links:** [About Etta + Billie](https://ettaandbillie.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer natural bodycare brand, manufacturing and selling a range of soaps, lotions, scrubs, and balms. Integrates a social impact model by donating 1% of profits to end hunger.
- **Location(s) and Geographic Presence:** California-based, serving customers through e-commerce.
- **Key Partnerships and Affiliations:** Committed to donating 1% of profits to organizations working to end hunger. Specific partnership details are forthcoming.